ArenaNet Press Releases
Guild Wars Online Store Goes Live
In-Game Interface and Digital Distribution Allows Players to Purchase, Download and Play Guild Wars Games and Accessories Immediately
August 3, 2006 (BELLEVUE, WA) — For the millions of gamers worldwide enraptured by the award-winning online roleplaying game, equipping themselves with Guild Wars® games and accessories has never been easier. Announced today by ArenaNet®, developer of the wildly popular Guild Wars franchise, and NCsoft® Corporation, the world's leading developer and publisher of online computer games, the Guild Wars online store is now open for business.
Players can now download Guild Wars games and accessories from right inside the game, and the digital distribution will enable this content to be used immediately, without the need for downloads or CD installation. The store is initially selling Guild Wars and Guild Wars FactionsTM games, as well as additional character slots, the item most-requested by Guild Wars players, which can now be purchased and immediately used on existing player accounts.
"Guild Wars and Guild Wars Factions are the first NCsoft games to be integrated into PlayNC, the NCsoft online store, through a user-friendly in-game purchase option," said Dorothy Ferguson, VP of sales and marketing for NCsoft North America. "Instant access to purchases gives gamers the stuff they want, without a wait, wrapped in a great shopping experience inside the game."
Guild Wars, an instant bestseller worldwide upon its release in April 2005, and Guild Wars Factions, the number one game in both North America and Europe earlier this year, are global online roleplaying games. Guild Wars Nightfall, coming later this year, will continue this great tradition. These games invite players to immerse themselves in an epic storylines centered in vibrant fantasy settings, build personalized characters, and find grand adventures in missions and quests.
About ArenaNet
ArenaNet, located in Bellevue, Washington, is a wholly owned subsidiary of NCsoft® Corporation. ArenaNet has built a state-of-the-art, interactive game network and develops premier multiplayer online games for dedicated game players. ArenaNet's first title, Guild Wars, is a global online roleplaying game that allows gamers to play with anyone, anytime and anywhere in the world. The novel business model, which requires no subscription fees and emphasizes instant action rather than time spent playing, has undoubtedly contributed to the huge commercial success of Guild Wars. More information about ArenaNet can be found at www.arena.net.
About NCsoft Corporation
Headquartered in Seoul, South Korea, NCsoft Corporation is the world's leading developer and publisher of online games. Founded in 1997, NCsoft is home to Lineage®, the world's most successful online role playing game. NCsoft has joint venture offices located in Japan, Taiwan, and China, as well as branches in North America and the United Kingdom. In fiscal year 2004, NCsoft posted revenues of KRW (Korean Won) 246 billion or approximately US$246 million. More information about NCsoft can be found at http://www.ncsoft.net
NCsoft, the interlocking NC logo, Guild Wars, ArenaNet, Lineage, and all associated NCsoft logos and designs are trademarks or registered trademarks of NCsoft Corporation. All other trademarks are the property of their respective owners.
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